TRAINING & SUPPORT
The Appell Striping Franchise Training & Support
When you join our family, we fully prepare you to operate your Appell Striping franchise. Leading up to the launch of your franchise, you and your management team is hosted at our certified training headquarters on Long Island, NY.
Let’s TalkOur statement
Appell Striping offers a deep dive into owning and operating a franchise operation, from Appell Striping culture to the specific techniques required to deliver operational excellence every day.
Our Appell Striping Corporate Trainers lead the pre-opening process for you and your team, teaching all things Appell Striping through classrooms and hands-on learning. We then stay to support your soft opening, offering continued support as you and your team introduce Appell Striping to the communities you serve.
What you will learn
At Appell Striping, you’ll learn:
Hands-on instruction in striping, seal coating, and pavement maintenance best practices.
Proven techniques to win contracts and build long-term client relationships.
Guidance on financial planning, scheduling, and running day-to-day operations smoothly.
Strategies to find, train, and retain reliable team members.
How to leverage Appell’s national brand, digital marketing, and local advertising tools.
Proper use of striping equipment, maintenance, and jobsite safety standards.
The Benefits
Benefits to a Multi-Territory Franchise
the ongoing support
Our Continuous Franchise Support Program
We know the success of the Appell Striping line striping brand is dependent on the success of each and every one of our franchise partners. That means our support starts with helping you identify the perfect territory for your franchise and continues with on-going programs to help you grow and achieve your personal and business goals.
the all-around support
Our Vendor & Supply Chain Support
Starting your Appell Striping franchise out on the right foot is made much easier by our relationships with vendors and suppliers. From equipment, paint, opening inventory, every day supplies, and sub-contractors, we know just where to find the very best in products and services.
the staffing support
Staffing Support
Your Appell Striping franchise will be staffed by a family of employees who will be the face of the brand and act as important ambassadors when out in the field. Most territories follow a simple staffing model of one General Manager, one crew manager, and up to 2 parking lot technicians. We’ll help train every person in every role associated with your company and should you decide to bring on more employees to your team, we have a library of wonderful training videos designed to bring them right up to speed.
the marketing support
Our Marketing Support
Our team of marketing experts is always staying on top of the latest digital advertising trends - from social media to mobile marketing to influencer marketing - to develop market-specific plans that drive new clients, keep existing ones engaged, and keep the brand on the top of your guests’ minds to fuel success. You will be provided a dedicated marketing manager to your account who will help translate all those digital analytics into understandable monthly data reports.
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The Ideal Candidate
Appell franchise owners possess diverse professional backgrounds, including construction, sales, management, and operations. What unites them is a “do-what-it-takes” mindset, the drive to succeed with integrity, and a genuine passion for people and community. These qualities are what help our partners thrive and make a lasting impact.
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Getting to Know Each Other
We believe success begins with strong relationships. That’s why our team takes the time to understand your goals, ambitions, and personal vision for business ownership. We look beyond resumes and experience, focusing instead on the enthusiasm, drive, and values that set you apart.
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What We Look For
When awarding a franchise, we look at the whole person. We value passion, energy, and community focus, but we also ensure you have the financial readiness to launch with confidence. This balance provides the foundation you need to focus on building a thriving business without unnecessary stress.
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Living the Brand
Our strongest partners are fully engaged in their local communities, actively representing the Appell name with pride. We encourage owners to live and work in the same area to strengthen trust and connection, while also supporting franchisees who wish to expand into additional territories when the time is right.
Scalable Growth
Multi-Territory Ownership
For Appell Striping, multi-unit ownership put us in a much stronger position to mitigate the economic downturn and find efficiencies within their operations while they continue to grow.
THe Inclusive Program
First Responders, Minority Business Owners & Veterans
The Appell Striping Franchise Opportunites are open to everyone – Especially First Responders, Minority Business Owners & Veterans.
Our doors are open to everyone when it comes to service and franchise opportunities, and each year, our training and support team makes it easier for franchise partners to thrive. To show our appreciation for those who’ve given so much to our country, we offer a 50% discount on the franchise fee for all active and retired service members, first responders, and minority business owners.
Our doors are open to everyone when it comes to service and franchise opportunities, and each year, our training and support team makes it easier for franchise partners to thrive. To show our appreciation for those who’ve given so much to our country, we offer a 50% discount on the franchise fee for all active and retired service members, first responders, and minority business owners.
The Benefits
A Franchise Fit for Veterans
Proven Path
1 of every 7 franchises in America is owned by a veteran.
The franchise model is a popular way for veterans to get back into civilian life because it allows veterans to use many of the skills that served them well while they were serving our country. Being a part of the Appell Striping franchise family means you have a force behind you.
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