The Appell Striping Franchise Cost & Investment

At Appell Striping we go out of our way to be transparent and straightforward about our Appell Striping franchise cost, not only because it’s the right way to do business, but because a well-informed, well-prepared franchise partner betters his or her chances for success. Below are some of the expenses you can expect when you join our brand family.

Let's Talk Numbers

+ ten cents (.10) per person residing in the Territory Franchise Fee 


Total Max Investment

Our Franchise Fee:

Our franchise fee grants new franchise partners access to all aspects of our training and operations program. You will also receive access to our home office team to help you along the way. Your success is our success, and we’re so excited for you to become part of the Appell Striping family!

Royalties & Ongoing Fees:

In addition to the franchise fee, you’ll also be required to pay 10% of your gross sales as a monthly royalty, as well as a 1% national marketing fee. Any jobs given from our National account is a 15% Royalty fee. Our teams spend a lot of time developing cutting-edge marketing and advertising materials that we make available to all our franchise partners to help them get the word out and reach as many businesses as possible. This kind of expert marketing is typically very expensive for anyone who isn’t part of our franchise family but we provide it all for you when you invest in our franchise with us.

Total Start-Up Costs:

In the years we’ve been in business, we’ve developed a really good idea of what to expect when it comes to a start-up line striping franchise costs. Based on our experience, your start-up costs could range from $120,491 to $176,690, which includes your initial franchise fee. This range also covers just about everything you’ll need to open your Appell Striping territory and begin serving the businesses in your community with some spectacular and beautiful parking lots. For a complete look at the Appell Striping and investment requirements, feel free to request a copy of our Franchise Disclosure Document by filling out the form below.

Appell conversion model

The Appell Striping Conversion Model

Appell conversion model

If you are a line striping or pavement maintenance owner and are seeking to better develop and grow your company, Appell Striping has the tools, resources, and support you need. You can convert your business into an Appell Striping franchise, making the process more cost-effective and much simpler.

Why should you convert to an Appell Striping franchise?

As a current business owner, you know how challenging it can be to establish brand recognition and serve your local market. By joining an established national brand with a proven business model and support system, you can successfully meet the needs of your business community

Benefits of becoming an Appell Striping Franchisee:

Icon 1

Scaled royalty program

Icon 2

Buying power with vendors

Icon 3

Up to $5,000 allowance to help cover conversion costs

Icon 4

Effective local and national marketing

Icon 5

Respected and recognized national brand

Icon 6

A fast start training on efficient procedures

Our Franchise Process

Chevron left black
Chevron right black

Initial Contact

Reach out and get a personal response within minutes. A franchise development team member will share more information about our investment opportunity.

Initial Contact

Reach out and get a personal response within minutes. A franchise development team member will share more information about our investment opportunity.

Introductory Call

It’s a chance to get to know each other and align our values and expectations before proceeding with next steps.

Submit an Application

We’ll need some basic financial information about you and why you should be considered for an Appell Franchise.

Review our FDD

You’ll receive a copy of our updated Franchise Disclosure Document, going over every aspect of investing with us.

Meet the Team

Enjoy a day with us at our headquarters, where you’ll get to spend time with our founders and executive team, and get some hand-on experience.

Frequently Asked Questions

Check out some of the frequently asked questions from potential franchise partners below. Contact us with any other questions you may have!

How did Appell Striping get started?

Bryan Appell started the company in Florida in 2001, with his love of business and the freedom Line striping provided he moved the company back to his home town in Long Island, NY . It’s in Long Island where he’d grow into other related services such as Seal Coating, pothole repairs, snow plowing & paving . His Brother Mike Appell joined the company and the 2 brothers started growing nationally adding 47 states to their portfolio. It was at this point where they wanted to start helping other people get into the industry and help guide the way for them and Franchising the line striping service is perfect fit to jump into the industry

How many employees does a typical territory have?


How much is the initial investments to open an Appell Striping franchise?

Pull from item 7

How much is the franchise fee?

$5,000 plus ten cents (.10) per person residing in the Territory

Does Appell Striping offer support if I have no industry background?

Yes. We actually prefer you have no industry experience so we teach you from a clean late how we operate.

What qualifies me to become an Appell Striping business owner?

We want you to know, our ideal owner isn't limited to line striping, but someone ready to build and grow their own business. Now, you will have to meet the financial qualifications but we don't limit ourselves when it comes to who we choose to work with, which means our franchise partners come from all walks of life, with all sorts of interesting backgrounds. But they do tend to have some things in common. They all have a genuine interest in becoming better and learning each and every day. They have a strong desire to exceed expectations of their customers every time and want to work in a team friendly environment.

How long does the process take to get my location open?

Once your franchise agreement is signed and executed, we'll immediately schedule a commencement date where you will begin the process of opening your Appell Striping franchise. This onboarding process usually lasts 12 -15 weeks after signing your agreement.

Does Appell Striping help with territory creation?

Yes. Our development team will provide you with a few options for both single and multi territory deployment during your discovery phase. We'll present you with the data you need to make an informed decision on which territory option is best for you.

Do you award franchise licenses to only owner/operators, or can I solely be a passive owner?

The Appell Striping franchise model lends itself to both an owner/operator model or a semi passive ownership model. No matter what your situation looks like, you should be able to fit this model into your portfolio.

Does Appell Striping help with obtaining funding?

Yes we certainly do. We work with both SBA lenders and equipment leasing vendors to help secure the best funding options for you. You will be required to be open with our development team with your financial picture so we know how to best help you secure the funding needed.

Why do I have to pay royalties?

Franchise royalties are the way that keeps the infrastructure going. Without our franchisees paying their royalties, we wouldn't have a revenue source to build the support foundation upon.

How long is the franchise contract for?

5 Years

Group 2
Lets talk

Let's talk about franchising

Schedule a Call With Us

Do you meet financial requirements?